Project
一、快捷识记
1. Have you ever thought of starting an ad campaign about social concerns? 你是否想过开展一项关于社会问题的运动？
concern 在此句中是名词，意为“关心的事情”
concern还可作为动词使用，常见的短语为be concern about对……关心,关注
My parents are much concern about my marks after the college entrance examination.
高考后父母对我的高考成绩很关注。
2. Unlike a single advertisement, an ad campaign is an planned programme of advertisements using various kinds of ads to reach a certain audience. 与单个的广告所不同的是，广告运动是使用各种广告来迎合特定观众群体的有组织的广告节目。
Unlike是连词，意为“不像, 不同于”；而dislike是动词，意思是“不喜欢”
Unlike his mother, he dislikes noodles at all.他不像他母亲，他一点也不喜欢面条。
3. It is important to always try to appeal to the way the audience ….
appeal to迎合……投合……的心意或兴趣
Teaching as a career appeals to many people because of the holidays.教师之所以迎合很多人的职业趋向是因为有寒暑假期。
二．随堂过关
1．The rise of oil costs _______the price of food.
A. appeals to
B. appeal on
C. appeal to
D. appeals on
2. He didn’t come to the party and that is _____ his usual action.
A. unlike
B. dislikes
C. unliking
D. unlikes
3. Those who _________ the state events would watch TV or read newspapers everymoring.
A. is concerned about
B. are concerned about
C. are concerning with
D. are concerned with
单元冲刺
I．听力
第一节（共5小题；每小题1.5分,满分7.5分）
听下面5段对话。每段对话后有一个小题，从题中所给的A、B、C三个选项中选出最佳选项，并标在试卷的相应位置。听完每段对话后，你都有10秒钟的时间来回答有关小题和阅读下一小题。每段对话仅读一遍。
1．What do you know about Jim?
A．He’s sorry．
B．He came this morning．
C．He’s coming this afternoon．
2．When did the woman get to know Jane?
A．In high school．
B．In the office．
C．In the classroom．
3．What’s the weather like this week?
A．Rainy．
B．Sunny．
C．Windy．
4．Where are the man and woman?
A．In a shop．
B．In the library．
C．In the street corner．
5．What are the man and woman talking about?
A．Time．
B．Catching the train．
C．Days of weeks．
第二节（共15小题；每小题1．5分，满分22．5分）
听下面5段对话或独白。每段对话或独白后有几道小题，从每题所给的A、B、C三个选项中选出最佳选项。听每段对话或独白前，你将有5秒钟时间阅读每小题。听完后，每小题将给出5秒钟的作答时间。每段对话或独白你将听两遍。
听第6段材料，回答第6至8题。
6．What’s Miss Jackson’s problem?
A．She forgets things．
B．She can’t go to sleep．
C．She takes too much medicine．
7．What’s the cause of Miss Jackson’s problem?
A.She can’t finish her plan．
B．She works too hard in her job．
C.She doesn’t follow the instructions．
8．What does the doctor suggest in the end?
A．Take a holiday．
B．Take more medicine．
C. Follow the instructions closely
听第7段材料，回答第9至10题。
9. What’s the problem with the woman’s computer?
A．It has poor connection
B．It can’t start up properly
C．It can’t be shut down properly
10．When will Paul come on Saturday?
A．9:30 B．10:00 C．10:30
听第8段材料，回答第11至14题。
11．Where did Tom go?
A．California
B．Los Angeles
C．San Francisco
12．What DOESN’T Tom say about the place he went to?
A．The beach, the sea, and the sunshine
B．The sunshine, the nightlife and the ball games
C．The seafood, the nightlife and the beach parties
13．What does Tom say about the girl he likes?
A．She attracts Tom because she talks a lot
B．She is not beautiful, but she attracts him
C．She is beautiful, and she shares the same interests with Tom
14．What’s going on between Tom and the girl likes?
A. They call each other every day．
B．Tom has visited the girl at her place
C. The girl is going to visit Tom this weekend．
听第9段材料，回答第15至17题。
15．What DOESN’T the woman do in order to buy a train ticket?
A．Buy a timetable first
B．Find out the number of the train
C．Buy the ticket from one of the windows．
16．Where is the woman going?
A．To Wuxi．
B．To Nanjing
C．To Shanghai．
17．What’s the number and time of the train that the woman should take?
A．K04, 11:13
B．K84, 11:30
C．K804, 11:30
听第10段材料，回答第18至20题。
18．What does the woman say about the weather condition?
A．It’s going to snow．
B．It’s going to be wet．
C．The wind will stop in 24 hours．
19．What does she say about the temperature?
A．It will be lower than zero．
B．It’s very bad weather for skating．
C. It will be cold for three or four days．
20．Why does the woman call her report “special”?
A. Because she is making a joke．
B. Because they will have a white Christmas．
C. Because it seldom snows at that time of year．
II. 单项选择
1. ----＄500, but that is my last offer.
----OK, it is a _________.
•A. cost B. price C. reward D. deal
2. This book is said to be a special one, which_____ many events not found in other history books.
• A. writes B. covers C. prints D. reads
3. I have been studying computer for several years and I still ________.
•A. have B. do C. have been D. am
4. ----Remember the first time we met, Jim?
----Of course I do. You ________ in the library.
•A. were reading B. had read C. have read D. read
5. Can you give us any ______ about how we can improve our English?
A. information B. suggestion C. sentence D. expression
6. It is too expensive for me to buy the car. I can’t _____ it.
A. pay B. afford C. sell D. spend
7. Electricity _____ us with light, heat and power.
A. makes B. gives C. provides D. send
8. The price of this type of TV sets is ______ in our city.
A. expensive B. cheap C. low D. dear
9. --- Would you please do me a favour?
--- I’m sorry, _____ I’m busy typing papers.
A. or B. so C. but D. now
10. Jane _____ 100 francs for the gold necklace.
A. cost B. took C. spent D. paid
11. To ______ the truth, I don’t think his painting is the best.
A. say B. talk C. tell D. speak
12. --- What did he say about himself?
D.
13. _________ more about university courses, call (920) 746-3789.
A．To find out B．Finding out C．Find out D．Having found out
14. More and more people are signing up for Yoga classes nowadays, ________ advantage of the health and relaxation benefits.
A. taking B. taken C. having taken D. having been taken
15. Victor apologized for _____ to inform me of the change in the plan.
A. his being not able B. him not to be able
C. his not being able D. him to be not able
III．完型填空
Advertising can be a 1 to the customer. This is true when advertisements give 2 information about the goods advertised. Such information is needed if the customer is to make a__3 choice when he buys. It is useful 4__ it lets him know of the kinds of goods in the shops.__ 5 advertisements do this job best. _6 can collect them and compare them. They can be taken along to shops and their claims can be checked against the actual goods in the_ 7 .
However, some 8 are not very 9 to the customer. Instead of helping him to _10 his real needs, they set out to make him want things. They set out to create a need. These advertisements are clearly clone(复制品). The people who produce them understand our _11 . They set out to make us believe that what they advertise will make us cleverer, prettier and more handsome, if only we use it. Actually, it is our money they are after and we should be on __12 .
Some advertisements mislead customer by using part of the truth to suggest something __13 , and it is 14 made to give that idea to the careless reader, listener or viewer.
At its best advertising can be useful to the customer. At its 15 it can mislead him. Many newspapers check on the 16 for which the advertisements made claims. Most newspapers are very 17 about the small advertisements, which sell goods 18 to the readers by post. Advertising has become a very big business, and good firms in it do all they can to make sure it is conducted with some attention to truth. This is a 19 to the customer. 20 the best way is for customers to be on the outlook.
1. A. information B. service C. time D. relationship
2. A. reliable B. suitable C. proper D. believed
3. A. available B. aware C. sensible D. believable
4. A. in that B. so that C. only if D. that
5. A. printing B. print C. to print D. printed
6. A. people B. children C. customer D. customers
7. A. factory B. companies C. shops D. homes
8. A. ads B. newspapers C. shops D. goods
9. A. help B. use C. useful D. generous
10.A. agree B. satisfied C. satisfy D. prefer
11.A. hobby B. preference C. likeness D. weakness
12.A. safe B. look C. guard D. watch
13. A. mistake B. useless C. error D. false
14. A. skillfully B. skillful C. perfect D. truly
15.A. better B. worst C. worse D. best
16.A. goods B. ads C. company D. person
17.A. care B. careful C. useful D. caring
18.A. direct B. directly C. properly D. carefully
19.A. help B. news C. fact D. use
20.A. So B. Thus C. However D. But
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