Unit 1 Advertising
话题领悟
一． 背景导入
Some slogans for advertisements
1. Good to the last drop. 滴滴香浓，意犹未尽。（麦斯威尔咖啡）
2. Obey you thirst. 服从你的渴望。（雪碧）
3. The new digital era. 数码新时代。（索尼影蝶机）
4. Take time to indulge. 尽情享受吧！（雀巢冰激凌）
5. Poetry in motion, dancing close to me. 动态的诗，向我舞近。（丰田汽车）
6. Just do it. 只管去做。（耐克运动鞋）
7. The taste is great. 味道好极了。（雀巢咖啡）
8. Feel the new space. 感受新境界。（三星电子）
9. Intelligence everywhere. 智慧演绎， 无处不在。（摩托罗拉手机）
10. The choice of a new generation. 新一代的选择。（百事可乐）
11. Let’s make things better. 让我们做得更好。（飞利浦电子）
12. No business too small, no problems too big. 没有不做的小生意，没有解决不了的大问题。（IBM公司）
二． 自主探究
1．Where can ads be found? How do people react to ads?
______________________________________________________________________________________________________________________________________________________
2. What are the basic principles and function of advertisements?
______________________________________________________________________________________________________________________________________________________
3. Do all the ads make profits? If not, could you please show us your explanation?
______________________________________________________________________________________________________________________________________________________
课堂演练
Reading
一．快捷识记
1． We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对广告习以为常了，以至于我们常常忽略了一天看过或听过多少广告。
在So + adj. / adv. / v. + that…. 结构中，平时较为见的是so后面加形容词或副词，本句的结构中的so是对be used to something / doing something这一动词短语的修饰。
He was so happy that he even jumped up and down.
他是如此的高兴以至于都上窜下跳了。
The boy ran so quickly that his mother couldn’t catch up with him.
那男孩跑得如此之快以至于他的妈妈都赶不上他。
The good news so excited the crew that they set sail at once.
这个好消息使全体船员如此的激动以至于他们马上就起航了。
2. We must not fall for this kind of trick. 我们(消费者)不能跌入这样的（消费广告）陷阱。
fall 在此句中意为“be cheated or be played trick on”
fall 还有意思为“失去地位或垮台”
The government fell after the revolution。
fall还可以作为联系动词，相当于become/turn
She fell silent at the key moment, thus the talk broke down half way.
在关键时刻她突然变得默不作声，这让和谈半途而费。
3. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. 中国在96年展开了一场公共广告服务的运动，从那时候起，大量的公益广告在全国涌现。
nationwide = all over the nation
campaign = series of planned activities with a particular social aim “运动”
an advertising campaign 广告宣传运动 / an election campaign 竞选运动
阅读延伸
Nowadays whenever you are on the website, (1)___________ advertisements are being kicked here and there. Most of us are so (2)__________ the phenomenon(现象) that they often consider them as (3)______________. In fact, an advertising (4)___________ is (5)_____________ trick careless readers. In order to (6)_________ its product, and to persuade (7)_____________ into buying its product, they pay to design all types of exciting pictures and (8)_____________ speeches. Many of the (9)____________ may (10)_______ for this kind of trick.
Word power
一、快捷识记
常见后缀
1.名词后缀
(1) -er表示“从事某种职业的人，某地区的人” banker, villager, Londoner.
(2) –or,表示“……者” doctor, operator, inventor…2.形容词后缀
-able, comfortable, valuable, movable
-ish, foolish, selfish boyish
-ful, helpful, wonderful, beautiful
-ine, marine, feminine, masculine
(3) 动词后缀
-ize, modernize, organize
-en, quicken, weaken, soften, harden
-fy, beautify, simplify
(4)副词后缀
-ly, possibly, simply
-ward, downward, upward
-wise, otherwise, clockwise
-ways, always, sideways
Grammar and usage
一、快捷识记
（一）陈述句
如果引述的句子原来是一个陈述句，在变成间接引语时要注意以下几点：
1．在引语的开头用连词that
He said: “Mother, sister is in her room.”
→ He told his mother that sister is in her room.
2. 根据意思改变人称
He said to me: “I have left my book in your room.”
→ He told me that he had left his book in my room.
3. 注意引语中的谓语与句子主要谓语在时态上一致
Mary said, “I’m getting on well.”
→ Mary said that she was getting on well.
4. 根据意思将指示代词，地点及时间状语等作必要的变动
在直接引语中 在间接引语中
指示代词 this
these
now
today that
those
then
that day
表时间的词 this week (month, etc.)
Yesterday
last week (month, etc.)
two days (a year, etc.) ago
the day before yesterday
tomorrow
next week(month, etc.)
the ay after tomorrow that week(month, etc)
the day before
the week(month, etc.) before
two days(a year, etc.) before
two days before
the next (following) day
the next (following) week (month, etc)
two days after
in two days’ time
表地点的词 here there
动词 come go
二 特殊疑问句
在引述一个特殊疑问句时，连词that 是永远不能用的。除了注意人称，状语等的变更和时态的一致之外， 还要注意把引语的语序变为陈述句语序。
Mr. Smith asked, “What’s your name?”
→ Mr. Smith asked what my name was.
She asked, “How are you getting along?”
→ She asked us (them ) how we (they) were getting along.
三 一般疑问句
如果直接引语是一个一般疑问句或反意疑问句时，通常用whether或if引导，而引述选择疑问句时，只能用whether引导。
He asked, “Are you sure your mother will come?”
→ He asked whether(if) I was sure my mother would come.
He asked: “Are you a teacher or a student?”
→ He asked me whether I was a teacher or a student.
四 祈使句
引述祈使句通常用“动词+宾语+不定式”结构。引述表示命令的祈使句，常用动词order, tell, warn ; 引述表示请求的祈使句常用动词ask, beg; 引述表示建议劝告的祈使句常用动词advise等。
He said, “Please come here again tomorrow.”
→ He asked me to go there again tomorrow.
He said, “Don’t do that again.”
→ He told me not to do that again.
He said, “Do have a look yourself first.”
→ He advised me to have a look myself first.
二．随堂过关
句型转换（每空只能填一个词）
1. “Why did you come so late?” Mr. Smith asked me.
Mr. Smith wanted to know _____ _____ _____ ______ so late.
2. Xiao Li said to me, “I joined the Party in 1980.”
Xiao Li _____ me that _____ ______ the Party in 1980.
3. “Can I make you a cup of coffee?” she asked.
She asked _____ ______ _____ ______ ______ a cup of coffee.
4. He said, “It was completed a year ago.”
He said it _____ _____ ______ a year ______.
5. Mike said, “I’m starting the work the day after tomorrow.”
Mike said _____ ______ _____ _____ the work ____ _____ _____ ______.
6. He said, “Don’t look up any words.”
He _____ _____ ______ ______ look up any words.
7. “Please keep quiet.” the teacher said.
The teacher _____ ______ _____ keep quite.
8. “Is this book yours or his?” the teacher asked.
The teacher asked ______ _____ _____ was _____ or his.
Task
一、快捷识记
1. There was no change. The figure / percentage remained/stayed the same. 没有任何变化发生。销售额或百分比保持不变。
上述句子中，remain 和stay都是联系动词，后多加名词，形容词作表语。
In order to remain healthy, he takes exercise every morning. 为了保持身体健康，他每天都进行早锻炼。
remain 和stay 还可以作实意动词使用。
The teacher asked me to remain after school.老师让我放学后留下来。
He stayed at home during the Christmas as it was raining hard outside.
由于一直在下雨，他圣诞节没有外出。
You should stay calm when you are in danger. 遇到危险时要保持冷静。
>>点击查看高中英语教案专题，阅读更多相关文章！
-
高二英语教案：Unit11 Scientific achievements知识点总复习教案
高二英语教案：Unit11 Scientific achievements知识点总复习教案详细记述了在讲授unit11单元时所涉及的内容，沪江中学学科网小编希望此文对有需求者有所帮助。
- 高二英语教案：First aid
- 高二英语教案：Disneyland
- 高二英语教案：Newspapers
- 高二英语教案：No smoking, please!