Men and women might wax lyrical
about looking for someone who is kind, sensitive and funny. But a new study shows that when it comes to finding partners, the dreaded cliché seems to be true.
A study published in the Journal of Evolution and Human behaviour shows what really matters to men is looks - while women want a man with a booming bank balance.The study asked hundreds of young men and women what mattered when choosing a partner. The categories were attractiveness, wealth, ambition, kindness and intelligence.
And results shows men were overwhelmingly swayed by an attractive face and body, while women were hooked on wealth and ambition.
Professor Gad Saad, who co-authored the study with Tripat Gill, said the research seems to highlight how evolution has led us to this 'irrational' decision-making.
Mr Saad said: 'Choosing someone who might be a poor provider or an unloving father would have serious consequences for a woman and for her offspring.'
The survey, carried out at Concordia University in Montral, Quebec, Canada, gave overall descriptions of potential partners, along with positive and negative descriptions.
It showed that an attractive body and an attractive face were seen as more important to men, while earning potential and ambition were more important to women. Both said kindness and intelligence were equally important to both.