A viral video on the evils of social media has ironically taken the internet by storm, with it's sentimental story of a love that never happened thanks to one boy's infatuation with his phone.
The video titled 'Look Up' features a spoken work poem by London writer-director Gary Turk who advises viewers to 'look up from your phone, shut down the display, take in your surroundings, make the most of today'.
'Look Up' was posted to YouTube on April 25, and just 10 days later already has over 14million views.
The video starts off with Turk saying he has '422 friends, yet I'm lonely'. It continues to tell the story of a boy who meets a girl when he gets lost and asks for direction.
The two then become a couple, and the video shows them sharing romantic dinners, strolls through the countryside and laughs on the couch.
The couple buy a house, get married and have a baby girl, who we see grow up and leave the nest. Their daughter later comes back, having married and had a baby herself and the pround grandfather clutches his grandson.
As his graying wife dies, she whispers about how 'she's happy she got stopped by that lost boy in the street'.
But here's the catch - it never happened. The film then goes back the moment the boy would have asked for directions, and his 'future wife' is seen passing by as he looks at his phone - likely posing his question to Google Maps instead.
Because, as Turk explains, 'when you're too busy looking down, you don't see the chances you miss.'