Blanks 21 through 24 are based on the following conversation.
W: Hello, Gary. Did you have time to look at my proposal?
M: Yes, what is it?
W: I’ve been trying to come up with some new production and advertisements. If we want to stay
competitive, we need to modernize our factory.
M: How much will that cost?
W: Around one hundred thousand dollars all the way up to half a million.
M: OK. We’ll have to discuss these costs with finance.
W: We should also consider human resources. I’ve been talking to board and staff at the factory.
M: What about advertising?
W: Marketing has some interesting ideas for television commercials.
M: TV? Isn’t that a bit too expensive for us? What’s wrong with advertising in the papers, as
usual?
W: Quite frankly, it’s just not enough anymore. We need to be more aggressive in order to keep
ahead of our competitors.
M: Will we be able to afford all this?
W: I’ll look into it, but I think higher costs will be justified. These investments will result in higher
profits for our company.
M: We’ll have to look at the figures more closely.
Complete the form. Write NO MORE THAN THREE WORDS for each answer.
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